At Object we acknowledge that to achieve sustainability in fashion is a complex goal, so rather than labelling ourselves with words we can’t live up to, we're focused on the steps which can take to impact change. Our approach is rooted in honesty, realistic strategies, and a sustained commitment to improvement.
We aim to make the best choices we can, while staying true to the essence of our brand. We value longevity and high-quality items that transcend clothes you’ll want to keep wearing long into the future, without losing sight of what truly matters right now.
By embracing these simple yet effective clothing care practices, you can significantly extend the lifespan of your garments. This comprehensive guide empowers you to make informed decisions in caring for your clothes, ensuring they remain vibrant, comfortable, and stylish for years to come.
MATERIALS
Different materials require different care. Understanding the properties of the fabrics in your clothes will help you choose the best cleaning methods and extend their lifespan.
LINEN
Linen is a beautiful, natural fabric that can wrinkle easily. With the proper care, your linen clothes can last for many years.
WASH
Before washing your linen clothes, ensure you thoroughly check the individual care label for specific instructions. Remember to turn garments inside out to protect the fabric and prevent fading, and wash in cool or cold water to avoid shrinkage and fiber damage.
DRYING
Hang linen clothes to dry whenever possible. This will help to minimize wrinkles.
COTTON
Cotton is a versatile and comfortable fabric that is easy to care for.
WASH
Most cotton clothes can be machine-washed in cold or warm water on a gentle cycle. Use a mild detergent and avoid bleach.
DRYING
Hang cotton clothes to dry whenever possible. This will help to minimize wrinkles. If you must use a dryer, tumble dry on low heat until the clothes are slightly damp, then hang them to finish drying.
TAILORING
Tailored garments deserve extra care due to their intricate construction and delicate fabrics.
WASH
Before cleaning your tailored garments, always check the care label for specific instructions. As a general rule, professional dry cleaning is recommended for most tailored pieces, like suits, formal dresses, and high-quality wool items. If dry cleaning is not feasible, hand-wash delicate tailored pieces made of natural fibres like silk, linen, or wool using a eco-friendly detergent specifically designed for delicates.
DRYING
Avoid high heat and opt for air-drying on a padded hanger or flat surface to prevent shrinkage and distortion.
DENIM
Denim is a durable fabric that can last for many years with proper care.
WASH
Wash denim infrequently. Aim for every 4-6 wears, or even longer if the jeans are only worn for a short period. This helps to preserve the fabric and prevent fading. Remember to turn the clothes inside out.
DRYING
Air-drying is best for denim. This will help to minimize shrinkage and fading.
WOOL
Wool garments are known for their warmth, comfort, and natural elegance. However, proper care is essential to preserve their shape, texture, and lifespan.
WASH
Before washing your wool garment, ensure you check the care label for specific instructions. Turn the garment inside out to protect the fabric from abrasion and fading. Hand-washing is the gentlest method, with the use of lukewarm water and a wool-specific detergent. Gently press the garment to remove excess water, avoiding wringing or twisting. If machine washing is allowed, select a gentle wool cycle with cold water and a wool-specific detergent.
DRYING
We recommend air-dry your wool garment. Avoid high heat and direct sunlight. Lay wool garments flat on a clean towel or hang them on a padded hanger to air-dry. Reshape the garment while it's damp.
STORAGE AND HANDLING
From the moment you bring your garment home, proper storage and handling ensure its longevity. Protect your clothes from moths, mildew, and wrinkles by keeping them in a cool, dry environment. Hang delicate garments on padded hangers and fold bulky items like sweaters and jeans to prevent them from losing their shape. Don't leave your clothes in the washing machine, as this can cause them to wrinkle and mildew.
WASHING AND DRYING
Washing your clothes properly is essential for keeping them clean and preventing them from wearing out prematurely. Always check the care label before washing your clothes and separate your clothes by colour and fabric type. Use the appropriate amount of an eco-friendly detergent and wash your clothes in 30 degrees Celsius water. This will help prevent colours from bleeding and delicate fabrics from being damaged. Select the gentle wash cycle for delicate items and avoid overloading the washing machine.
Air drying is the preferred method for preserving the quality of your clothes. This gentle approach prevents damage caused by heat, especially for delicate fabrics like wool and silk. Simply hang your clothes on a line or drying rack in a well-ventilated area. Direct sunlight can fade colours over time, so opt for a shaded spot whenever possible. Allow your clothes to dry completely before storing them to prevent mildew growth.