INDIVIDUALITY
As we enter the new season with our PRE-AUTUMN '24 campaign, .OBJECT celebrates the importance of individuality. In an age where social media bombards us with influences, it’s crucial to embrace our unique qualities while maintaining cherished relationships and connections. This season, we explore that delicate balance.
So, what does it really mean to embrace your individuality? For many of us it’s about recognizing and celebrating the qualities that set us apart. It’s about having the confidence to stand out, to speak up without fear, and to find beauty in our own quirks.
This campaign speaks to the self-assured person in all of us, and spurs on the courage and insight to look beyond the external influences that do not serve us. With every influence we deselect and every value we stay true to, we come a little bit closer to the core of our individual nature.
But being unique and embracing individuality doesn’t mean distancing ourselves from our communities and loved ones. In fact, at .OBJECT we believe that it is exactly our uniqueness that connects us and brings us closer together. Our own experiences, stories and values create the foundation for meaningful connections with those around us. Afterall, if we were all the same, what would we have to share with each other?
With this spirit in mind, our PRE-AUTUMN '24 campaign comes to life as a tribute to the multifaceted nature of individuality. The collection is a narration of calm and casual elegance, with laid-back silhouettes, hints of utility influences offset by lacework detailing, and durable denims that support everyday ease. Neutral tones balance subtle hints of color in an urban setting and create a relaxed and confident style. The simplicity of this collection serves as a blank canvas, allowing you to style up or dress down as you play freely with your own expression.
As you explore our PRE-AUTUMN '24 campaign, we invite you to embrace your individuality, celebrate your quirks, and connect with others through the joy of dressing. Let each piece be a reminder that being individual does not mean being alone but gives us the opportunity to be different together.